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At the @w3c member meeting in 🇯🇵, Leonard Rosenthol, Adobe, introduced the work of the Coalition for Content Provenance and Authenticity (C2PA) that leverages W3C standards (, , etc.).
C2PA aims to develop technical specs for widespread content provenance and authenticity, allowing users to trace media origins.

🎬 Watch the video: https://youtu.be/tQDTvzjr5CQ

Snapshot of the video recorded talk of Leonard Rosenthol, presenting what the C2P4 and Content Credentials are about: "The Coalition for Content Provenance and Authenticity (C2PA) is a Linux Foundation Joint Development Foundation project whose mission is to develop technical specifications that can establish content provenance and authenticity at scale to give publishers, creators, and consumers the ability to trace the origin of media."
ALT
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