I do expect such stuff... but collecting so many categories of data in such a stubborn and aggressive way makes me wanna stop using anything that's google-related. like dude stop looking at everything I do in my life. what's next? how many liters of toothpaste I consumed in the past 3 days?
De-Googling is something I did about 5 years ago. It took me about 6 months on and off, but I'm super happy I did. There are always other (and actually better) alternatives to their services. The only one that I struggle not to use is YouTube - the alternatives are all worse.